EXECUTION:

Website Development - Rebuilt Greenaway Construction's one-page site into a multi-page website that highlighted their offerings in more depth. The new website emphasised quality, professionalism, down to earth and the client-focused approach of Greenaway Construction, using content that reflected their dedication to creating spaces that clients love. I handled all the copywriting for the website and blog content, ensuring that the messaging effectively communicated Greenaway Construction's values and expertise while engaging their target audience.*

Lead Magnet Campaigns - Created a lead magnet "Apples for Apples” - a downloadable checklist that served as a valuable resource for homeowners thinking about building. Implemented a lead capture form on the website, enabling Greenaway Construction to collect email addresses and build an email database for future marketing campaigns. This campaign focused on positioning Greenaway Construction as an expert in their field, helping potential clients feel informed and confident in choosing the right builder.

Organic Social Media - Comprehensive organic social media strategy to grow brand visibility and consistently engage Greenaway Construction’s target audience. This involved content planning, creation, and curation, focusing on showcasing ongoing projects, craftsmanship, and client testimonials. By building a narrative that resonated with potential customers, we established a strong online presence that highlighted the company’s commitment to quality and customer satisfaction.

Paid Social Campaigns - To continuously fill the pipeline with smaller renovation and extension projects, I implemented targeted paid social campaigns aimed at capturing leads efficiently. These campaigns were strategically designed to reach potential clients in the Central Coast area, utilising engaging ad creatives that showcased the company’s expertise and unique service offerings.

Content Curation and Creation - The content curation and creation process ensured that all messaging aligned with Greenaway Construction’s brand values while appealing to both larger custom home prospects and those interested in smaller-scale projects. This included developing high-quality visuals and engaging copy that highlighted the company’s craftsmanship and dedication to transforming spaces, effectively attracting a diverse range of potential clients.

Marketing, Operations & Process Documents: Wrote all copy and managed the design of brochures, one-pagers, and other marketing collateral for both digital and print use.

Client Engagement: Conducted monthly meetings to discuss progress, gather feedback, and ensure that all initiatives were aligned with business goals. Worked closely with the client to maintain a strong pipeline of projects, aiding in ongoing business development.

*Disclaimer:
Please note that the client's current website has undergone changes for SEO purposes. Some visual elements and content may not reflect the original design and quality standards delivered during the project.