Jodie Thow | Portfolio |
Jodie Thow | Portfolio |
0434229157
jodiemarie.t@gmail.com
Newcastle, NSW
Hey, I’m Jodie
Nice to meet you!
I'm a Biomedical Science Graduate by degree, a Marketing Manager by profession and a Social Media Enthusiast by passion.
Driven by a passion for creativity and a diverse background, I thrive on tackling challenges and applying my skills across various disciplines to support small business owners in optimising their marketing efforts. With expertise in strategy creation and implementation, social media strategy, management and content creation, website and advertising copywriting, and paid social media campaigns, I leverage my experience and knowledge to deliver impactful results and help businesses make the most of their marketing investments.
CASE STUDIES
The Dockyard
Intraprojects
Zephyr Projects
Greenaway Construction
Sanders Construction Projects
Hideout on the Harbour
SKILLSET
SOCIAL MEDIA MANAGEMENT & CONTENT CREATION
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Ensuring consistent branding, messaging, and engagement across all platforms.
Creating and executing all social media strategies for clients and internal accounts, including content pillar creation and calendar mapping.
Reviewing and implementing client revisions for social media changes, ensuring alignment with their broader marketing strategies.
Assisting clients in optimising their LinkedIn profiles so their personal branding, aligns with their company’s brand strategy.
Management and scheduling of content through SKED, ensuring timely and strategic posting.
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Filming and creating reels using an iPhone, including copywriting captions and developing creative content for social media posts.
Collaboration with graphic designer to create brand visions and templates, including highlight covers.
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Overseeing and managing all paid social media campaigns for both clients and internal brands.
CREATIVE DIRECTION & BRANDING
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Assisting in creating brand concepts for rebrands alongside a graphic designer.
Management of renaming, rebranding, and website development, ensuring consistency across all marketing materials.
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Planning, conceptualising, and executing photoshoots for branding purposes, collaborating with photographers, videographers, and other stakeholders.
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Designed and developed the layout for beverage and food menus, ensuring visually appealing and cohesive designs that aligned with brand guidelines as part of comprehensive collateral design.
Mapping out collateral needs and providing direction for all physical and digital assets.
Proofing and approval of all final design work on behalf of clients.
PROJECT & ACCOUNT MANAGEMENT
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Leading the entire lifecycle of client projects, from conception to completion.
Organising and managing photo &/or videography shoots, creating detailed shoot plans and liaising with all necessary stakeholders.
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Participating in client meetings and collaboration on strategy execution with the marketing director.
Managing client relationships, ensuring satisfaction and alignment with goals.
COPYWRITING & CONTENT DEVELOPMENT
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Writing copy for websites, social media posts, and blogs for clients and internal marketing.
Developing website content, working closely with web design teams to align copy with visual elements.
Writing client experience documents and internal marketing materials, including flyers, "About Us" documents, step-by-step processes, and onboarding documents, tailored to enhance client communication with their brand’s tone of voice in mind.
Writing and creating EDMs to support client marketing efforts, integrating these into broader campaigns.
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Authoring multiple blogs for both client and internal websites, focusing on engaging and informative content
WORKSHOPS & TRAINING
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Creating and teaching social media workshops for a business development program.
Developing comprehensive training materials, including slides, talking points, and workbooks.
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Educating clients on social media management, helping them understand and implement strategies effectively.
STRATEGIC PLANNING & MANAGEMENT
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Working closely with clients to develop and execute strategies, including content calendar mapping and brand vision creation.
Overseeing the execution of strategic plans, ensuring alignment with client goals and broader marketing objectives.
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Conceptualising creative strategies for rebrands, website builds, and social media campaigns, ensuring cohesive branding and messaging across all platforms.
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Reporting and analysing the performance of organic social media strategies, making data-driven adjustments to improve results.
Reporting and analysing paid social media campaigns, making necessary changes to optimise performance and achieve client objectives.
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SKED Social - Extensive experience using Sked for social media scheduling, reporting and management.
Hubspot - Proficient in using HubSpot for creating EDMs, managing marketing funnels, handling deals. and contact lists.
Wrike & Notion - Experience using Notion for content calendar mapping and organisational tasks. Experience with Wrike for project management, task coordination, and tracking project progress.
WordPress - Hands-on experience in creating and editing WordPress sites for client projects. Familiar with both Bakery Builder and Elementor
Squarespace - Confident in using Squarespace, with experience in building and editing websites. Successfully created a personal website and can effectively map out and develop websites as needed.
SEO & Google My Business - Involved in keyword development and overseeing SEO campaigns in collaboration with specialists. Experienced in managing and optimising Google My Business accounts. Decent understanding of SEO principles, including backlinks and keyword integration in copy.
Google Ads - Overseeing Google Ads campaigns and optimising them for client success. Collaborating with digital coordinator to analyse reports and suggest necessary adjustments.
Canva - Highly familiar with Canva and confident in creating visually appealing designs and marketing materials.
Adobe Photoshop, Lightroom - Intermediate Skills in Adobe Lightroom & Photoshop: Fairly familiar with both and, capable of performing most tasks and confident in figuring out new techniques as needed.