GOAL: Drive new sign-ups and encourage visits through a compelling lead magnet campaign offering a 2-for-1 cocktail voucher. I created an integrated social media campaign, including engaging ad creatives, aimed at attracting a young, social audience.

APPROACH: Developing a campaign strategy, creating ad visuals, writing ad copy, and managing paid social media ads. The campaign was designed to capture attention, drive engagement, and boost sign-up rates for the venue’s loyalty program.