SANDERS CONSTRUCTION PROJECTS
ORGANIC SOCIAL MEDIA STRATEGY & CONTENT CREATION
Focusing on developing an organic social media strategy to enhance brand awareness and engage their target audience. The goal was to showcase their luxury homes on the south coast of NSW, positioning them as a high end custom home builder.
GOAL:
To increase brand visibility on social media platforms, fostering engagement within their community. By highlighting their expertise and successful projects, we aimed to attract new potential clients and build a strong online presence.
APPROACH:
Implementing a comprehensive content strategy that included planning and curating engaging posts that reflected the brand's values and showcased their work. This involved developing a content calendar that featured a mix of project highlights, client testimonials, and behind-the-scenes glimpses of the construction process, ensuring a well-rounded representation of the brand.
Platforms: Instagram and Facebook (Management & Content Creation)
EXECUTION:
Creating high-quality visuals and engaging copy that maintained a professional and high-end tone of voice, effectively communicating Sanders Construction Projects' mission and expertise. Regular posts highlighted ongoing projects, craftsmanship, and client success stories, encouraging interaction and engagement from followers. The strategy aimed to cultivate a loyal online community, positioning Sanders Construction as a reliable and skilled choice for potential clients.
