THE DOCKYARD
ORGANIC SOCIAL MEDIA STRATEGY, CONTENT CREATION & WEBSITE BUILD
The Dockyard, is a modern hospitality venue in the heart of Newcastle, they wanted to update their online presence. I worked on creating organic social media content and building them a new website to both drive traffic and enhance customer engagement.
GOAL:
The primary goal was to grow The Dockyard’s visibility, establish a cohesive brand identity online, and engage their target audience effectively. Enhance their digital presence through a well-designed, informative website and a tailored organic social media strategy that showcased their offerings and unique atmosphere to encourage more foot traffic.
APPROACH:
For the website build, I worked on creating a user-friendly and visually appealing platform that aligned with The Dockyard’s brand aesthetics and provided an engaging experience for potential customers. For organic social media, I focused on developing a content strategy that would highlight the venue’s atmosphere, events, and menu, ensuring potential patrons were drawn in by the experience The Dockyard had to offer.
EXECUTION
I executed the website build by focusing on a seamless and responsive design, incorporating high-quality visuals, an easy-to-navigate structure, and optimised content that accurately represented the venue’s offerings. For social media, I created an organic content strategy involving eye-catching posts, event promotions, and behind-the-scenes content to connect with the audience authentically. The copywriting for the social content was crafted with a warm and inviting tone, encouraging followers to visit and experience The Dockyard firsthand.
“Jodie consistently delivers outstanding work for us, always going above and beyond our requests, whether for social media, menus, or last-minute promotional posters. She consistently exceeds our expectations and maintains excellent communication throughout. Her work never fails to impress us. We highly recommend Jodie and her services and look forward to continuing our collaboration in the future. We can't thank her enough!”
Michael Dodds
PREVIOUS OWNER | THE DOCKYARD
