ZEPHYR PROJECTS
ORGANIC SOCIAL MEDIA STRATEGY, CONTENT CREATION & OVERHAUL
Zephyr Projects sought to reposition their brand to reflect their new direction and expanded services. Our goal was to rebrand Dezco Carpentry into Zephyr Projects, elevating their market position to attract a more upscale clientele and secure larger-scale projects while highlighting their new service offerings in line with their updated business goals.
GOAL:
To rebrand Dezco Carpentry into Zephyr Projects, elevating their market position to attract a more upscale clientele and secure larger-scale projects. Highlighting their new service offerings and aligning their online presence with their new business goals. Establising h a strong digital presence with an effective social media strategy and a compelling brand portfolio.
APPROACH:
Brand Development & Visual Identity: Collaborated on the brand name, contributing to the selection of the word "Projects" to complement "Zephyr," which was chosen by the manager and client. Conceptualised the logo and worked closely with the design team to develop the new brand identity. Contributed to the design of print collateral and uniforms for consistent branding.
Social Media Strategy & Content Curation: Developed and executed the social media strategy independently to create engaging content that resonated with the target audience. Set up LinkedIn pages for the directors to support B2B funnels and enhance their personal brands.
Website & Portfolio Development: Assisted in the development of a new custom website that reflected the brand’s new direction. Focusing on building a comprehensive portfolio through photography and videography to effectively showcase their work.
Platforms: Instagram, Facebook (Setup, Optimisation & Management) & LinkedIn (Setup & Optimisation)
EXECUTION
Branding & Visual Identity: Played an integral role in conceptualising and executing the rebranding, ensuring that the logo, collateral, and visual touchpoints represented the new positioning.
Content Curation & Social Media: Captured and curated portfolio content through photography and videography, aligning it with the overall brand strategy. Created scroll-stopping social media content that enhanced brand awareness and engaged the audience. Set up personal LinkedIn pages for the directors, establishing a strong online presence for both the brand and its leadership.
Website & Portfolio: Organized the photography and videography of past projects to build an impressive project portfolio. Assisted in the website build, ensuring the visual content and messaging aligned with the brand’s identity.
Client Engagement: Conducted monthly meetings to discuss progress, gather feedback, and ensure that all initiatives were aligned with business goals. Worked closely with the client to maintain a strong pipeline of projects, aiding in ongoing business development.